For many, the idea of adopting or 'rescuing' a dog carries with it a certain image. Some people mistakenly look at dog adoption as if it's buying cheap, discounted or broken goods. But, according to an initiative between national dog adoption website DogsBlog.com and Butcher's Pet Care, a UK family company that prides itself in having fed generations of family dog, with tasty recipes that are free from any artificial colours flavours or preservatives; nothing could be further from the truth. As more and more dogs find themselves, through no fault of their own, inside the British dog shelter system, the image of the 'rescue dog' is in need of an update.