Britons can expect to see a new PETA ad that targets dog breeders, popping up across the UK now that the Advertising Standards Authority (ASA) has rejected a claim by the Kennel Club that the ad is “offensive”. The ad features a white Maltese dog who has the end of a black comb strategically placed across his upper lip to mimic Adolf Hitler’s moustache. The caption reads, “Master Race? Wrong for People. Wrong for Dogs. Boycott Breeders. Adopt!” The ASA ruled that it does not consider the ad likely to cause serious or widespread offence or to mislead. The ad originally went up in Birmingham to coincide with the Crufts dog show.