Flanked by replicas of pre-historic dinosaurs, "the location of Puppy Mill Awareness Day at the Tar Pits is symbolic of our commitment to make the horrible practice of mass-producing dogs for the pet trade extinct," says Chris DeRose, Last Chance for Animals Founder. The community event hopes to raise public awareness about the abusive conditions in commercial breeding facilities, called puppy mills, that cause misery and neglect for millions of animals each year in the interest of profit.